ARROW RUSH
Last updated 8 September 2026
Arrow Rush is a puzzle game. We are not in the data business.
Your progress, coins, settings and any photo you pick stay on your phone.
We never ask for your name or email. There is no account and no sign-up.
We do not track you across other apps, and we never build an advertising profile of you.
The game does measure how it is played — which levels people get stuck on, and what crashes. You can switch that off in Settings.
The parts that do involve other companies are ads, measurement, the optional weekly leaderboard, notifications and purchases. Each one is explained below.
Arrow Rush is published by NextInnovation ("we", "us"). The Android package name is com.arrowgame.app.
Any question about this policy or your data: johnsnowpatel19112000@gmail.com. A real person reads it.
This never leaves your device. We cannot see it and we hold no copy of it:
Your level progress and which levels you have unlocked
Your coins and whether you have removed ads
Your settings — skin, arrow style, sound, vibration, colour mode, notifications
Your daily-challenge streak, calendar and trophies
Any photo you choose to play as
If you uninstall the game, or use Settings then "Reset progress", this is gone for good. We cannot restore it, because we never had it.
If you choose to play as your own photo, the game asks permission to open your photo library.
The picture you pick is copied into the game's own private folder on your phone so it survives a restart. It is never uploaded, never shared, and never seen by us.
You can remove it at any time in Settings.
The free version shows ads from Google AdMob in three places: a small banner along the bottom of the board while you play, occasional full-screen ads between levels, and optional "watch an ad" rewards that you choose to tap.
To serve them, Google's ad SDK receives information from your device, including an advertising identifier, your IP address (and therefore your rough location), your device type, and whether you interacted with the ad.
We request non-personalized ads only. The ads you see are not selected from a profile of your interests. Google may still process the information above to deliver ads, cap how often you see them, prevent fraud, and report in aggregate.
We never receive any of this ourselves — it goes to Google, not to us. Google explains its own handling at https://policies.google.com/technologies/partner-sites
You can also spend 1,000 coins on an Ad Break, which skips the next 5 full-screen ads. Like Remove Ads, this only changes what you see — the ad SDK still runs and Google still receives the information described above.
If you buy Remove Ads, both the banner and the full-screen ads between levels stop. The optional "watch an ad" rewards stay, because you choose those. The ad SDK still runs and still requests ads, so Google still receives the information described above.
The game uses Google Analytics for Firebase and Firebase Crashlytics. This is how we find out that a level is too hard, that a button nobody presses should go, or that the game is crashing on a phone we have never held.
What is sent:
Which level you started and finished, whether you cleared it, how long it took and what rank you earned
Which screens you opened, and settings you changed — language, skin, arrow style
When an ad was shown, when a hint or undo was used, and coins earned or spent
Your country, language, device model, Android version and app version
If the game crashes: the crash itself, and which level you were on
Which link or campaign brought you to the game — read once from Google Play the first time you open it, so we can tell which of our own posts and ads actually work
A randomly generated install ID ties these together so one player counts as one player. It is not your name, not your Google account and not a hardware identifier. Uninstalling the game ends it.
What we deliberately switched off:
Your Advertising ID is not collected for measurement
Your Android device ID (SSAID) is not collected
None of it is used for advertising, ad personalisation or building ad audiences
That last line is the point of the whole section. This answers "is the game any good", not "what should we sell this person".
It is separate from the ad SDK above, which Google still runs its own way.
To switch it off: Settings, then "Share Anonymous Stats". Crash reports stop with it.
The weekly tournament runs in one of two ways.
Offline, your rivals are generated on your own device and nothing is sent anywhere.
When the online leaderboard is switched on, the game sends only:
A random ID that the game made up on your device the first time it needed one. It is not your name, not your Google account, not your phone number, and not a hardware identifier.
Your tournament points for the week
A timestamp
A display name built from that random ID — "Player" plus its last four characters, like "Player 7F2A"
That is the entire record. We never send your real name: the label other players see is made from the random ID and nothing else, and your own row still reads "You" on your screen. There is no account, and no way for us to link that random ID back to you as a person.
Earlier versions sent the fixed word "You" as everyone's name, which made the board unreadable — every row said "You".
It is stored using Google Firebase (Firestore).
The same random ID travels in a link when YOU choose to share a win or your player card, so an install that came from your link can be credited to you. Nothing leaves the game until you tap share, and the link carries no name, no account and no hardware identifier.
Want it removed? Email johnsnowpatel19112000@gmail.com and we will delete it.
The game can send two kinds of notification. You can turn them off at any time in Settings, or in your phone's own system settings.
Reminders are scheduled by your phone itself — for example, that your daily challenge is ready, or that your streak is about to break. No server is involved and no data leaves your device.
Messages from us — for example about a new event — need a push token. A push token identifies your installation of the game on your device and is issued by the notification service. We store it against the same random ID described above so we can send the message. The stored record is only:
The push token itself
Which platform to send it through — "android" or "ios"
A timestamp of when the token was registered
That is the entire record. It does not tell us who you are.
Turn notifications off and we stop sending. You can also ask us to delete your token: johnsnowpatel19112000@gmail.com
If you buy something — Remove Ads, or coins — the purchase is handled by Google Play, and validated through RevenueCat.
We never see, receive, or store your card details. What comes back to us is essentially "this purchase is valid", plus a receipt identifier.
Refunds are handled by Google Play under their own policy.
Arrow Rush is a general-audience game intended for players aged 13 and over. It is not directed at children, and we do not knowingly collect data from anyone under 13.
If you believe a child has given us data, email johnsnowpatel19112000@gmail.com and we will delete it.
Turn notifications off — in Settings, or your phone's system settings
Remove your photo — in Settings
Erase your progress, coins and settings — Settings, then "Reset progress". The random ID stays, so your leaderboard entry does too.
Stop all measurement and crash reporting — Settings, then "Share Anonymous Stats"
Reset your advertising ID, or opt out of ad personalisation — in your Android system settings
Delete your leaderboard entry or push token — email johnsnowpatel19112000@gmail.com
Ask what we hold against your random ID — email johnsnowpatel19112000@gmail.com
Leaderboard entries are per week and serve no purpose once that week is over.
Push tokens are kept while the game is installed and notifications are on.
Anything on your device stays there until you delete it.
Everything above is about the game on your phone. The Arrow Rush website is a separate thing and behaves differently.
The site uses Google Analytics to count visits and to see which of the "Download on Google Play" buttons people actually press. That is the only reason it is there: it tells us which parts of the page are worth keeping.
Google Analytics sets a cookie in your browser and receives your IP address (and therefore your rough location), your browser and device type, which pages you open, how far you scroll and which buttons you click.
We ask Google not to use any of it for advertising. Ad storage, ad personalisation and ad-user-data are switched off on the site, and the site shows no ads and builds no advertising audiences.
We never learn your name or email from this — only counts. If you would rather not be counted, most browsers can block it, and Google publishes an opt-out add-on at https://tools.google.com/dlpage/gaoptout
If we change how the game handles data, we will update this page and the date at the top, and the version inside the game will be updated before the change takes effect.
NextInnovation — johnsnowpatel19112000@gmail.com